Your corporate partnerships are important – they illustrate your business values to the world and can give you a competitive advantage. Supporting a not-for-profit organisation is no different – you could reap the benefits of being associated with a great cause and giving something back to the community.
We have a number of corporate partnership and sponsorship opportunities which may interest you.
Brand alliance partnership
Rocky Bay is seeking partnerships with like-minded organisations interested in leveraging the strength of the Rocky Bay brand for promotion of your own brand and products.
- Great value marketing – compared to traditional marketing activity, the kudos and positive brand attributions you could get from supporting an organisation that makes such a difference to peoples’ lives will provide extremely good value.
- Consumer impact – if you market your products and services to consumers, you are probably aware that 93% of shoppers prefer to buy products associated with a cause, and that 65% have already purchased a product in the past 12 months due to its connection with a charity (2013 Cone Communications Echo Global Study).
- Stories – we’ve got some fantastic stories to tell. As a trusted Western Australian brand that has served the community for over 75 years, we could help you to reach new markets and increase your penetration with your existing customers.
- What we can offer – as well as our brand and good news stories we may also be able to offer marketing opportunities, volunteering and staff engagement, use of facilities, training and access to our ambassadors.
- Brand values – our purpose is Optimising the quality of life for people living with disability. We live our brand values:
- Providing excellent customer service
- Looking for better ways
- Working together
- Being professional and accountable
If you share similar values, get in touch to see if Rocky Bay could offer the perfect community partnership for your business through brand alliance. Please call (08) 9383 5111 and ask for the Marketing Manager, or send an online enquiry.
Did you know that 83% of employees would rather work for a company that supports charities and 48% would actively seek one out when job-hunting?
Rocky Bay has a wish list of projects we would like to undertake to improve the lives of people living with disability in Western Australia. Needs range from small equipment purchases to major building projects requiring significant capital investment.
If you’re looking for a cause to support, whether through altruistic philanthropic desires, or through a need to engage your staff in the community, we would be very grateful to hear from you. We would be happy to give you a tour of our premises and show you what an impact your contributions could make. Please call (08) 9383 5111 and ask for the Marketing Manager, or send an online enquiry.
Creating a Workplace Giving Programme in support of Rocky Bay is an easy and rewarding way for your organisation to support people living with disability.
- The cause – incredibly, one in five Australians live with disability (ABS, 2015). It is worth bearing in mind that disability could affect anyone through accident, ageing or as your family grows.
- Corporate Social Responsibility – a workplace giving programme demonstrates that you are committed to working in partnership with the broader community – in particular with the causes your employees care about.
- Staff engagement – research by The Australian Charities Fund found that setting up a workplace giving programme is a fantastic way to improve employee morale and generate more engagement in the workplace, lifting productivity as a result.
- Administration – this can be undertaken as part of normal payroll procedures. Modern payroll systems are able to accommodate payroll giving, there are no tax forms to complete and the records required are straightforward.
- Tax benefits – employees can choose to opt in or out. As donations are made from pre-tax salary, they receive the tax benefit immediately with no need to request receipts or substantiate the donations for tax purposes later.
- What it means to Rocky Bay – Donations via Workplace Giving will provide a regular and reliable income to ensure we can continue to run added value services like our Wishing Tree that make a huge difference to the quality of life of people living with disability. Funds are not used for administration – every dollar is used to support people living with disability.
If you would like to set up a Workplace Giving Program or add Rocky Bay to a panel of charities for your existing program, please call (08) 9383 5111 and ask for the Marketing Manager, or send an online enquiry.
If you have a matched giving program, where your organisation will match any funds raised by employees to the charity, please call (08) 9383 5111 and ask for the Marketing Manager, or send an online enquiry.
Golf day sponsorship
Sponsorship of one of our golf days will give your brand excellent positive exposure.
- AHG Golf Day – AHG is the major sponsor for this event, the most successful corporate golf day in Western Australia. It has raised over $1.8m for Rocky Bay over the past 13 years. The 2017 golf day was cancelled as sponsorship and team entries were down on previous years due to a more challenging economic environment, but we hope to run it again in future years given the enormous impact it has on the lives of people with disability in Western Australia.
- Royal Fremantle Golf Day – the Royal Fremantle Golf Club is the main sponsor for this annual event that has raised more than $700,000 for Rocky Bay since it was started by legendary Australian cricketers Rod Marsh and Terry Alderman in 1980. The 2017 event will be held in the spring with a date to be confirmed soon. Register your interest for one of our hole, dinner, lunch, wine or drinks cart sponsorships to profile your brand to successful business people in the local community and make a tangible difference to thousands of people living with disability.
To find out more about sponsorship opportunities, please call (08) 9383 5111 and ask for the Marketing Manager, or send an online enquiry.
We are extremely grateful for the ongoing support we receive from many organisations, both financial and in kind. Some of our key supporters are listed below.
Lotterywest has provided continued support and significant funding for a number of projects through the years. Lotterywest has made it possible for many of our clients to receive grants to modify homes, vehicles and purchase items such as personal alarms. Projects supported by Lotterywest include $2.6m for a complete overhaul of our IT systems and over $100,000 for the purchase of a van for our Posture Tech team to provide mobile repairs, servicing and maintenance of mobility devices around the metro area.
Variety WA have provided significant funding over the past 25 years through grants.
The Rocky Bay Foundation provides financial support to not-for-profit organisations in the disability service sector. The Foundation was established in 1994 as a trust to ensure funds are available well into the future, providing a source of income toward projects for infrastructure, client comfort, safety, security and technology developments. Visit The Rocky Bay Foundation website.
Rocky Bay is part of Ability First Australia, comprising leading disability service providers in each state. Through Ability First Australia, we are also affiliated with Easterseals, the world’s largest disability service provider, based in the United States, Canada and Mexico. Through these affiliations we are able to share information and best practice, benefit from economies of scale and ensure research and learnings by individual organisations benefit people with disability nationally and even globally.
Huge thanks go to Automotive Holdings Group (AHG) and in particular former Managing Director Bronte Howson and former General Manager WA Auto Tony Salerno, for 13 years of support hosting our annual golf day which has raised over $1.8m. Our thanks also extend to the many sponsors, auction donors and participating teams over the years. The golf day has enabled us to create a state of the art sensory room, refurbish our hydrotherapy pool, upgrade our therapy areas, expand our rehabilitation program and pay for much needed family support and assistive technology, amongst other things. AHG also support Rocky Bay through preferred pricing for our fleet of vehicles and volunteering support.
The Royal Fremantle Golf Club (RFGC) has supported Rocky Bay for 34 years through its annual Charity Golf Day, raising more than $700,000 in total towards equipment and projects that improve the independence and quality of life for people living with disability. Rocky Bay sincerely thanks the RFGC Committee and the members of the club for supporting the day so passionately over three decades.
We are very grateful to all of the organisations who were involved in the two Walk With Me Perth – CEO Challenge events in 2014 and 2015 through participation and sponsorship. CEOs and Senior Business Leaders from Gerard Daniels (Lloyd Smith and Paul Duffy), Channel 9 (David Mott), Programmed (Chris Sutherland), Deloitte (Michael McNulty), Acton Corporate (Travis Coleman), Santa Fe Relocation Services (Peter Keys), Vanquip Mobilities (Tom Dartnall), Sure People Solutions (Ancrum Hubbard), Westpac Bank (Jay Watson), Macquarie Telecom (Aaron Tighe) and Keystart Homeloans (Lisa di Cesare) led their teams from the front, raising more than $145,000 towards life changing services for people living with disability in Western Australia. We would like to thank these business leaders and their staff for their time in getting to know our client Ambassadors leading up to the events and helping to build disability awareness amongst the wider business community through their involvement and promotional assistance. Click here to see all of the participants and winners from the 2014 event. Click here to see all participants and winner from the 2015 event.
Deloitte continues to support Rocky Bay through a combination of board representation, skilled volunteering, probono services and Impact Day activities. The support from Deloitte volunteers has ranged from hands-on projects such as landscaping our Independent Living Units at 62 McCabe St and accompanying Rocky Bay clients in community activities, to specialised skilled advice that we could not normally afford as a not-for-profit organisation. The engagement, skills and enthusiasm of Deloitte staff has been instrumental in enabling Rocky Bay to identify better ways to market the employability of people with disability to large organisations, as well as make better business decisions regarding the development and expansion of our Advanced Technology Solutions programme.
ACTON Cottesloe and Dalkeith generously supported Rocky Bay’s annual community awareness and fundraising event ‘Walk With Me’ from 2013 to 2015 through sponsorship, raffle prize donations, volunteering, local print advertising and promotional assistance. ACTON Cottesloe and Dalkeith also assisted Rocky Bay to produce a high quality videos to promote our large range of Accommodation Services to suit the accommodation needs and lifestyle choices of people of all ages living with disability. Thanks to Travis Coleman from Acton Corporate who also took part in Walk With Me Perth – CEO Segway Challenge.
JLT Australia and Ansvar Insurance have a long standing relationships with Rocky Bay, providing affordable insurance services and sponsorship of both the AHG Corporate golf day and Royal Fremantle Golf Club Charity Golf Day.
Zurich Insurance Group have once again agreed for Rocky Bay to access up to $10,000 to be used for Occupational Safety and Health (OSH) related training and in promoting a safety culture across our organisation. Some of these funds will be applied against injury management and OSH representative training. Rocky Bay was recently awarded the Worksafe Plan Platinum Certificate of Achievement recognising our success in this area.