Chief Financial Officer
Adam is a Chartered Accountant with over 20 years’ commercial experience and a passion for customer service, which was forged at an internationally renowned airline group. His career has spanned a number of sectors including marketing, retail and strategic consultancy and he has over 6 years of experience in the care sector, where, prior to his most recent role, he was Finance Director of the UK’s largest privately owned care home group. With his strong background in developing strategic and tactical change initiatives Adam has also been involved, as Non-Executive, in a number of ambitious not for profit Boards. In 2020, Adam also took on the role of Executive Officer for Shift Accessible Homes, a wholly owned subsidiary of Rocky Bay, with the purpose of building Specialist Disability Accommodation homes for people living with disability.